For this show, Samsung wanted to focus more on software solutions and then the launch of the Galaxy S24 series. Given the extensive multimedia setup at the sports arena, the entire system had to operate as a cohesive unit.

Our stage setup included a main screen suspended in the center of the arena, a floor screen, a media cube, facades, LED bar curtains on the sides of the screen, and PixMob LED pixels on chairs around and behind the stage.

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We presented the climax moments of the show with anamorphic and photorealistic effects, extending their impact beyond the screens. It was important for us to ensure not only the perspective but also the reflections with shadows of the objects being transmitted on the content, creating the sensation that the showcased smartphone was right there on the stage.

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Our collaboration on Samsung projects always requires some flexibility and adaptation to changes, but we enjoy it. It provides more opportunities to go beyond guidelines and introduce new elements into the presentations of technological products. We're glad that our partnership with Samsung has continued for many years, and the team keeps inviting us to create impressive and memorable moments at their flagship events.